Drive targeted leads with official Telegram advertising

This feature is not available within the standard Telegram Ads dashboard. To do this, you need to use third-party ad spy tools. These platforms compile databases of active ads, allowing you to analyze competitors' creatives and see exactly who is targeting specific channels or using certain keywords.

Your ad is only displayed in channels where your CPM bid wins the auction; you won't get any impressions in channels where competitors have higher bids. If you target a large pool of channels within a single ad, you will only end up buying the cheapest traffic. For precise targeting, optimal bid management, and accurate statistics, it is highly recommended to use the "one channel = one ad" structure.

It is recommended to include a direct link to your channel or bot (using @name) right in the ad copy. This highlights the link in color and boosts the click-through rate (CTR). To safely find a winning combination, allocate about 20% of your budget to testing and run no more than 2-3 hypotheses simultaneously. If your CTR drops below the benchmark, change the creative; if a combination delivers a high conversion rate, scale it.

Within the standard Telegram Ads dashboard, statistics are recorded exclusively in the UTC+0 time zone. It cannot be changed in the native interface, which means for local projects, data often has to be aggregated and manually adjusted to fit your specific time zone.

CPM in Telegram Ads is driven by a dynamic auction where bids fluctuate based on real-time competition. A sudden spike in the auction can quickly drain your budget. To protect funds from such volatility, professionals often rely on third-party bidders with automated strategies that monitor the auction and automatically adjust or pause bids.

Telegram's moderation team reviews not just the ad copy, but the entire user funnel: the channel's content, the bot's functionality, and the website's landing page. If a bot forces users to provide a phone number before delivering the promised value, or if the website redirects traffic to other social networks (such as FB or Inst), the ad will be rejected. Sudden bans on active campaigns typically occur if you publish new content in your channel that violates the platform's policies.

Telegram Ads strictly prohibits the promotion of uncertified medical services, unapproved dietary supplements, and several other sensitive topics. Crypto and esoterics can be promoted, but moderation is extremely strict: the slightest promise of "guaranteed income" or "guaranteed solutions to your problems" will result in a rejection. Such niches must be carefully repackaged: esoterics should be positioned as "leisure/psychology," and crypto must be presented in a strictly educational and informational format.

Official moderation typically takes up to 48 hours, but the process can sometimes be delayed due to ambiguous creatives or borderline content in your channel. Regarding emojis, 1-2 are generally allowed, but you should avoid using clickbaity ones (🔥🤑💸). During the review process, it is crucial not to publish any posts that violate the platform's rules (such as using ALL CAPS, aggressive calls to action, or profanity), as the moderator will be examining your most recent publications.

Technically yes, but the ad will be sent for re-moderation afterward. An important detail: if you are running ads targeting the Russian Federation and working with ad labeling through an ORD (Advertising Data Operator), any change to the ad text or link requires obtaining a new unique token (ERID). In this case, it is legally safer to create a completely new ad to avoid fines for incorrect labeling.

Telegram's policies strictly prohibit the use of link shorteners (such as bit.ly or tinyurl.com). The URL must be complete, begin with the https prefix, and direct users to a website that does not engage in aggressive data collection. However, you can freely use standard long UTM parameters to track your traffic in analytics systems without any issues.

To obtain statistically significant data, it is recommended to allocate between €10 and €15 to test a single ad. This amount allows you to gather enough impressions in the auction to adequately evaluate the CTR, cost per click, and cost per subscriber/lead, enabling you to make an informed decision on whether to pause or scale the creative.