[{"data":1,"prerenderedAt":326},["ShallowReactive",2],{"blog-post-whatsapp-channel-vs-telegram-channel":3},{"id":4,"title":5,"author":6,"body":8,"date":313,"description":314,"extension":315,"image":316,"meta":317,"navigation":318,"path":319,"seo":320,"sitemap":321,"stem":324,"__hash__":325},"blog_en_posts\u002Fblog\u002Fwhatsapp-channel-vs-telegram-channel.md","WhatsApp channel vs Telegram channel: how to choose",{"name":7},"Victor Tuneev",{"type":9,"value":10,"toc":299},"minimark",[11,15,20,23,112,115,119,122,131,139,143,146,149,153,166,173,177,205,208,212,224,227,235,238,241,246,251,254,259,262,267,270,275,278,282],[12,13,14],"p",{},"In both a WhatsApp and a Telegram channel only admins post, so the choice comes down to what else each channel offers. The biggest difference is paid promotion. Telegram Ads already promote channels and show how many people joined after each ad. WhatsApp has announced paid promotion of channels, but it is still marked \"Coming soon\".",[16,17,19],"h2",{"id":18},"what-each-channel-lets-owners-and-followers-do-whatsapp-channel-vs-telegram-channel","What each channel lets owners and followers do: WhatsApp channel vs Telegram channel",[12,21,22],{},"Neither channel limits the number of followers.",[24,25,26,42],"table",{},[27,28,29],"thead",{},[30,31,32,36,39],"tr",{},[33,34,35],"th",{},"What",[33,37,38],{},"WhatsApp channel",[33,40,41],{},"Telegram channel",[43,44,45,57,68,79,90,101],"tbody",{},[30,46,47,51,54],{},[48,49,50],"td",{},"Private channel",[48,52,53],{},"No: all channels are public and cannot be locked with a code or password.",[48,55,56],{},"Yes: joined by invite link or added by the owner; a new channel starts as private.",[30,58,59,62,65],{},[48,60,61],{},"History for a new follower",[48,63,64],{},"The last 30 days.",[48,66,67],{},"The whole history.",[30,69,70,73,76],{},[48,71,72],{},"Replies from readers",[48,74,75],{},"Reactions and poll votes; no replies.",[48,77,78],{},"Comments under each post via a linked discussion group, plus reactions and polls.",[30,80,81,84,87],{},[48,82,83],{},"Messages to the owner",[48,85,86],{},"Not possible from the channel.",[48,88,89],{},"Direct messages to the channel, switched on by the owner, with an optional fee per message.",[30,91,92,95,98],{},[48,93,94],{},"What the admin sees about a follower",[48,96,97],{},"Profile name and, by the follower's settings, photo and interactions; the phone number only if the follower is a saved contact.",[48,99,100],{},"The subscriber list, which subscribers themselves cannot see.",[30,102,103,106,109],{},[48,104,105],{},"Built-in statistics",[48,107,108],{},"From 100 followers: net follows and accounts reached over 30 days; the figures may arrive about a week late.",[48,110,111],{},"Joins, leaves, mutes, languages and sources, once the channel reaches a size Telegram sets.",[12,113,114],{},"The WhatsApp Business app and Telegram Business are separate tools, for one-to-one conversations with customers.",[16,116,118],{"id":117},"how-people-find-a-channel-without-ads","How people find a channel without ads",[12,120,121],{},"On WhatsApp a channel sits in the Updates tab. People find it through search or the directory, filtered by the viewer's country and language. The directory's recommendations use, among other things, follower counts, reactions and how often a channel posts. A new channel grows from its own link and QR code, shared in chats and in Status. Notifications are muted by default, so a follower who has not turned them on sees posts mainly when opening the tab.",[12,123,124,125,130],{},"On Telegram a public channel has a username and a t.me link, and every post has a link that opens without the app. In its guidance for EU users, Telegram says ",[126,127,129],"a",{"href":128},"\u002Fblog\u002Ftelegram-channel-search","global search"," ranks matching channels and groups by subscriber count, puts verified ones first and prioritizes results from the searcher's country. That guidance does not establish the same ordering elsewhere. Search engines can index public posts.",[12,132,133,134,138],{},"After joining, a person sees ",[126,135,137],{"href":136},"\u002Fblog\u002Ftelegram-similar-channels","similar channels built on shared subscribers","; Telegram says it does not use content-recommendation algorithms to amplify trending posts. Besides the main link, the owner can create extra invite links limited by time or number of uses and see who joined through each one.",[16,140,142],{"id":141},"paid-promotion-on-whatsapp-announced-and-still-rolling-out","Paid promotion on WhatsApp: announced and still rolling out",[12,144,145],{},"On 16 June 2025 Meta announced two ways to pay for reach in the Updates tab: promoted channels and ads in Status. A promoted channel shows higher in the directory to people who may like that type of channel, with an ad label. Ads in Status promote a business rather than a channel, as do Click-to-WhatsApp ads, the usual Meta format for WhatsApp.",[12,147,148],{},"In February 2026 WhatsApp was reported to have announced a worldwide roll-out of promoted channels and ads in Status. In October 2026 the WhatsApp Business site still marks promoted channels as \"Coming soon\". Meta describes the roll-out as gradual, region by region, so availability depends on the country.",[16,150,152],{"id":151},"paid-promotion-on-telegram-how-it-works-and-what-the-report-shows","Paid promotion on Telegram: how it works and what the report shows",[12,154,155,156,160,161,165],{},"Telegram Ads place an ad inside other public channels with 1,000 or more subscribers and in search results. The advertiser chooses the channels where the ad appears. The price is ",[126,157,159],{"href":158},"\u002Fblog\u002Ftelegram-ads-cost-how-to-plan-your-campaign-budget","a CPM, the cost of a thousand views",", set in an auction. The ad links to the promoted channel, and that channel ",[126,162,164],{"href":163},"\u002Fblog\u002Ftelegram-ads-moderation-rules-checklist","must have at least one post published in the two weeks before review",". The language of the targeted channels should match the language of the ad and of the promoted channel.",[12,167,168,172],{},[126,169,171],{"href":170},"\u002Fblog\u002Ftelegram-analytics-guide-tools-integration","The Telegram Ads account shows each ad's CPM, budget and views",". A graph adds the number of joins to the channel after people viewed the ad. A view counts once the whole ad text is on screen; a click on the link is counted separately. The account counts joins but not who left later, so an ad with cheap joins can look better than it is.",[16,174,176],{"id":175},"which-channel-to-choose-for-your-business","Which channel to choose for your business",[178,179,180,188,194],"ol",{},[181,182,183,187],"li",{},[184,185,186],"strong",{},"Where your customers already are."," In Morocco, for example, 75% of the population used WhatsApp and 8% used Telegram, according to a social media barometer reported in June 2025.",[181,189,190,193],{},[184,191,192],{},"What the audience must be able to do."," A private channel, comments and messages to the channel exist only on Telegram, so a channel for course students or a client group that must stay invite-only goes there.",[181,195,196,199,200,204],{},[184,197,198],{},"Whether you will pay for growth."," On Telegram ",[126,201,203],{"href":202},"\u002Fblog\u002Fhow-to-run-ads-on-telegram","placements can be bought today",", with joins reported per ad. On WhatsApp promoted channels are announced; until they are live in your region, free growth comes from your links, search and the directory.",[12,206,207],{},"If you choose Telegram, check how many of the people each ad brings stay in the channel.",[16,209,211],{"id":210},"how-to-measure-telegram-channel-growth-per-ad-and-manage-budget-in-adstat","How to measure Telegram channel growth per ad and manage budget in Adstat",[12,213,214,223],{},[126,215,222],{"href":216,"rel":217,"target":221},"https:\u002F\u002Fadstat.pro\u002F",[218,219,220],"nofollow","noopener","noreferrer","_blank","Adstat's platform for Telegram Ads"," works on top of the agency or reseller account where your ads run, ours included, and reads its Telegram Ads data. It does not read WhatsApp data. Our report shows impressions, clicks, spend and actions for each ad, and the cost per action. Impressions here are the views of the Telegram Ads account, and for an ad promoting a channel an action is a join.",[12,225,226],{},"To see who stayed, add our bot @adstat_invite_bot as an administrator of the promoted channel. Then create the ad in our interface, choose the channel in the Promoted object field and turn on Create invite link. The bot is used only for technical work with links: it does not publish or change content, interact with subscribers or manage the channel. Search ads open the channel itself, without the invite link, so compare them with each other by the cost of a join.",[12,228,229,230,234],{},"Once the ad is created, our service creates a separate invite link for it. The report shows subscriptions through that link, unsubscribes and the cost per subscription adjusted for unsubscribes, which ",[126,231,233],{"href":232},"\u002Fblog\u002Ftelegram-channel-statistics","Telegram's own statistics"," do not give per ad. The adjusted cost is spend divided by the people who joined through the link in the period and stayed.",[12,236,237],{},"Actions and subscriptions can differ: actions are the joins Telegram counts after people view the ad, and subscriptions are joins through the ad's own link. The invite-link columns appear only in the By ads breakdown and count only links created through our service.",[12,239,240],{},"Rules act on some of these figures: a rule watches an ad's spend, subscriptions, CPM or cost per action, but not the cost adjusted for unsubscribes. When a condition is met, the rule raises or lowers the CPM, adds budget or stops the ad, for example once the cost per action passes your limit. Move budget between channel-targeted ads after comparing their cost per subscription adjusted for unsubscribes; compare search ads separately by cost per join. If you prefer not to set rules by hand, auto-bidding adjusts the CPM automatically.",[242,243,245],"h3",{"id":244},"questions-and-answers","Questions and answers",[12,247,248],{},[184,249,250],{},"Do my followers see my name and phone number?",[12,252,253],{},"On WhatsApp, no: followers do not see the admin's personal profile name, photo or phone number. On Telegram, posts appear under the channel's name and photo, and the person who posted stays hidden unless the owner turns on admin signatures.",[12,255,256],{},[184,257,258],{},"Can I move followers from a WhatsApp channel to a Telegram channel?",[12,260,261],{},"Not in one step. Create a separate invite link to the Telegram channel and post it as an update: you will see how many people joined through it. Repeat the post now and then: a new WhatsApp follower sees only the last 30 days.",[12,263,264],{},[184,265,266],{},"Can I get a verified badge for my channel?",[12,268,269],{},"On WhatsApp some channels carry a verified badge, but verification is not open for applications yet. On Telegram public figures and organizations can verify a public channel through a bot, and it then shows a blue badge.",[12,271,272],{},[184,273,274],{},"Can I charge for access to the channel?",[12,276,277],{},"On WhatsApp the channel itself stays open to everyone, but in certain countries paid subscriptions charge a monthly fee for exclusive updates. On Telegram an admin can create an invite link that admits people for a monthly payment in Telegram Stars.",[16,279,281],{"id":280},"what-to-do-first","What to do first",[178,283,284,287,290,293,296],{},[181,285,286],{},"Write down what the audience must be able to do: read only, comment, write to you, and whether access must be closed.",[181,288,289],{},"Create the channel on the platform your answers point to. On Telegram, unless access must stay closed, make the channel public and give it a username. Then put its link where your customers already look: chats, Status or profile, the website.",[181,291,292],{},"If you choose Telegram and plan to advertise, post at least once in the two weeks before the ad goes to review. Match the ad language to the channels where it will appear and to your channel.",[181,294,295],{},"For a Telegram channel, create a separate invite link for every post and every ad in channels before it goes live. For an ad, make the invite bot a channel admin and turn on Create invite link when you create the ad. For a free post, create the link in Telegram and check there how many joined through it.",[181,297,298],{},"Run the ads for the same period. Compare ads in channels by the cost per subscription adjusted for unsubscribes and search ads by the cost of a join, then move budget to the cheapest in each group.",{"title":300,"searchDepth":301,"depth":301,"links":302},"",2,[303,304,305,306,307,308,312],{"id":18,"depth":301,"text":19},{"id":117,"depth":301,"text":118},{"id":141,"depth":301,"text":142},{"id":151,"depth":301,"text":152},{"id":175,"depth":301,"text":176},{"id":210,"depth":301,"text":211,"children":309},[310],{"id":244,"depth":311,"text":245},3,{"id":280,"depth":301,"text":281},"2026-11-09","What a WhatsApp channel and a Telegram channel give the owner, from private access to statistics, and where paid growth can be bought and measured today.","md","\u002Fimg\u002Fblog\u002Fwhatsapp-channel-vs-telegram-channel.jpg",{},{"title":5,"description":314},"\u002Fblog\u002Fwhatsapp-channel-vs-telegram-channel",{"title":5,"description":314},{"loc":319,"videos":322,"images":323},[],[],"blog\u002Fwhatsapp-channel-vs-telegram-channel","35yuPV7tr1M3pJjO_ksqIzUbIj6qlGcb2gZ-yFiUxZ4",1794217342976]