[{"data":1,"prerenderedAt":347},["ShallowReactive",2],{"blog-post-telegram-channel-statistics":3},{"id":4,"title":5,"author":6,"body":8,"date":334,"description":335,"extension":336,"image":337,"meta":338,"navigation":339,"path":340,"seo":341,"sitemap":342,"stem":345,"__hash__":346},"blog_en_posts\u002Fblog\u002Ftelegram-channel-statistics.md","Telegram channel statistics: how to read the charts",{"name":7},"Victor Tuneev",{"type":9,"value":10,"toc":319},"minimark",[11,15,20,23,26,29,33,36,114,123,127,130,138,141,145,148,151,180,183,187,190,203,206,210,218,229,232,236,249,252,257,262,265,270,273,278,281,286,289,294,297,301],[12,13,14],"p",{},"Telegram's built-in channel statistics have two details that are easy to misread. Views include forwarded copies and are not a count of readers. Traffic sources are shown for the channel as a whole, not for each ad.",[16,17,19],"h2",{"id":18},"where-to-open-channel-statistics","Where to open channel statistics",[12,21,22],{},"On a phone, open the channel, tap its name at the top, then tap the three dots and choose Statistics. In Telegram Desktop, open the channel, click the three-dot menu in the top right corner and select Statistics.",[12,24,25],{},"The item appears only for admins, and only once the channel reaches a certain size. Telegram sets that threshold itself and can change it, so a number quoted on other sites may already be out of date. A smaller channel still has the subscriber count and the view counter under each post.",[12,27,28],{},"If the channel has statistics, each post has them too. Open the post's menu and choose Statistics to see how its views grew over time, which reactions it collected and which public channels forwarded it.",[16,30,32],{"id":31},"the-overview-key-figures-for-the-period","The overview: key figures for the period",[12,34,35],{},"The top of the dashboard sums up the selected period. Next to followers and the per-post figures you can see whether they rose or fell against the previous period of the same length.",[37,38,39,55],"table",{},[40,41,42],"thead",{},[43,44,45,49,52],"tr",{},[46,47,48],"th",{},"Figure",[46,50,51],{},"What it counts",[46,53,54],{},"How to read it",[56,57,58,70,81,92,103],"tbody",{},[43,59,60,64,67],{},[61,62,63],"td",{},"Followers",[61,65,66],{},"Subscribers now and the change over the period",[61,68,69],{},"Net growth or loss, without the reasons behind it",[43,71,72,75,78],{},[61,73,74],{},"Views per post",[61,76,77],{},"Views of posts published in the period, divided by the number of those posts",[61,79,80],{},"When comparing periods, account for changes in how often you posted",[43,82,83,86,89],{},[61,84,85],{},"Shares per post",[61,87,88],{},"Shares of posts published in the period, divided by their number",[61,90,91],{},"Shares let people outside the channel see a post, which brings new views",[43,93,94,97,100],{},[61,95,96],{},"Reactions per post",[61,98,99],{},"Reactions divided by the number of posts",[61,101,102],{},"Meaningful only when the admin has turned reactions on",[43,104,105,108,111],{},[61,106,107],{},"Enabled notifications",[61,109,110],{},"The share of subscribers who get a notification about new posts",[61,112,113],{},"A falling share means a larger part of the audience has muted the channel",[12,115,116,117,122],{},"Per-post figures are averages. With few posts in a period, one popular post lifts the average noticeably, and an ordinary period after it looks like a drop by comparison. Before reading a drop as a decline, check the recent posts list for one post that stood out. If the channel ",[118,119,121],"a",{"href":120},"\u002Fblog\u002Ftelegram-channel-stories-live-streams","publishes stories",", the same averages are calculated for stories as well.",[16,124,126],{"id":125},"audience-charts-growth-departures-muting-and-languages","Audience charts: growth, departures, muting and languages",[12,128,129],{},"Below the overview, three charts show how the audience changes. Growth shows the total number of subscribers by day. Followers shows the daily change: how many people joined and how many left. Notifications shows how many subscribers muted or unmuted the channel.",[12,131,132,133,137],{},"Read the three together. A wave of muting after one post may signal a negative reaction to it, even when nobody unsubscribed. Departures after every paid placement, such as ",[118,134,136],{"href":135},"\u002Fblog\u002Ftop-7-telegram-ad-exchanges","a bought post in another channel",", are one sign that those placements bring people who are not interested in the channel.",[12,139,140],{},"The language chart splits the audience by language. If a noticeable slice uses a language you do not post in, try a few posts in that language and compare their views with those of your usual posts.",[16,142,144],{"id":143},"posts-in-channel-statistics-views-shares-and-reactions","Posts in channel statistics: views, shares and reactions",[12,146,147],{},"The view counter under a post is approximate. It also counts views of forwarded copies, and if someone returns to a post later, the view can be counted again. So a post can collect more views than the channel has subscribers, and views are not the number of people who read the post.",[12,149,150],{},"In the channel statistics, four blocks show how posts perform:",[152,153,154,162,168,174],"ul",{},[155,156,157,161],"li",{},[158,159,160],"strong",{},"Interactions:"," views and shares of posts by day.",[155,163,164,167],{},[158,165,166],{},"Views by hours:"," the hours when posts were viewed most over the last two weeks. Views bunch up right after each post, so the chart partly reflects when you usually publish. To check another hour, publish a few posts at it and compare them with posts at your usual time the same number of hours after publishing.",[155,169,170,173],{},[158,171,172],{},"Reactions:"," the number of reactions on posts, broken down by emotion, once the admin has turned reactions on and chosen the available set.",[155,175,176,179],{},[158,177,178],{},"Recent posts:"," views, shares and reactions for each of the latest posts and stories.",[12,181,182],{},"Compare posts with each other rather than with the subscriber count. If a post got about twice the usual shares, open its statistics to see which public channels forwarded it.",[16,184,186],{"id":185},"where-views-and-new-subscribers-come-from","Where views and new subscribers come from",[12,188,189],{},"Two charts split traffic by source: views by source and new followers by source.",[12,191,192,193,197,198,202],{},"The charts do not split traffic by ad or show spend, so they cannot tell you which ad worked or ",[118,194,196],{"href":195},"\u002Fblog\u002Ftelegram-ads-results","what each subscriber cost",". ",[118,199,201],{"href":200},"\u002Fblog\u002Ftelegram-analytics-guide-tools-integration","Spend sits in the Telegram Ads account",", which also shows impressions and joins after an ad was viewed.",[12,204,205],{},"Invite links show more precisely where people came from. An admin can create extra links to the channel, give each one an expiry date or a usage limit, and see who joined through each of them. With a separate link for each partner channel, bought post or event, you can see how many people joined through each of them.",[16,207,209],{"id":208},"what-the-statistics-cannot-tell-you","What the statistics cannot tell you",[12,211,212,213,217],{},"Channel statistics are aggregated: they show totals and shares, not individual people. They ",[118,214,216],{"href":215},"\u002Fblog\u002Fbuy-telegram-members-how-to-assess-the-real-risks","cannot tell real subscribers from bots",", and they do not show which new subscriber went on to read which post. Audience quality shows only in several signs together:",[152,219,220,223,226],{},[155,221,222],{},"views of later posts grow along with subscribers;",[155,224,225],{},"people do not mute the channel or leave after placements;",[155,227,228],{},"growth comes from sources you can explain.",[12,230,231],{},"The ratio of views to subscribers proves nothing on its own.",[16,233,235],{"id":234},"linking-each-subscriber-to-the-ad-that-brought-them","Linking each subscriber to the ad that brought them",[12,237,238,239,248],{},"Neither the statistics nor the ads account shows how many of the people an ad brought left later. So an ad can look cheap while those people are already leaving. In ",[118,240,247],{"href":241,"rel":242,"target":246},"https:\u002F\u002Fadstat.pro\u002F",[243,244,245],"nofollow","noopener","noreferrer","_blank","Adstat's service for managing Telegram Ads",", every ad can get its own invite link. To set it up, add @adstat_invite_bot as a channel administrator and turn on Create invite link when you create the ad in our service. The bot only works with the links: it does not publish anything or message subscribers.",[12,250,251],{},"For each ad with such a link, our report shows how many people subscribed and how many of them left. It also calculates CPS adjusted for unsubscribes, the spend per subscriber who stayed. That lets you compare ads by this figure and move budget to those where it is lowest.",[253,254,256],"h3",{"id":255},"questions-and-answers","Questions and answers",[12,258,259],{},[158,260,261],{},"Why is there no Statistics item in my channel?",[12,263,264],{},"Most likely the channel has not yet reached the size Telegram requires. The item is also visible only to admins.",[12,266,267],{},[158,268,269],{},"Do the source charts show which ad brought subscribers?",[12,271,272],{},"No. They split views and new subscribers by source only and show no spend. Joins for each ad are in the ads account, and the Adstat per-ad invite links described above also count who left.",[12,274,275],{},[158,276,277],{},"Why does a post have more views than the channel has subscribers?",[12,279,280],{},"Copies of the post forwarded to other chats and channels add their views, and so do return visits. Views show roughly how many times the post was opened, not how many subscribers read it.",[12,282,283],{},[158,284,285],{},"How do I find out which placement brought subscribers?",[12,287,288],{},"The new followers by source chart shows only where people came from in general. Create a separate invite link for each placement before it goes out and compare joins by link.",[12,290,291],{},[158,292,293],{},"Can the statistics show that subscribers are bots?",[12,295,296],{},"No. The signs are indirect: growth that later posts do not reflect in views, and growth from a source you cannot explain.",[16,298,300],{"id":299},"what-to-do-first","What to do first",[302,303,304,307,310,313,316],"ol",{},[155,305,306],{},"Open the statistics and note how followers changed since the previous period and what share of subscribers keeps notifications on.",[155,308,309],{},"On the followers chart, find the days when the most people left and match them to posts or placements.",[155,311,312],{},"Test a few posts at an hour you rarely use and see whether they beat your usual posts the same number of hours after publishing.",[155,314,315],{},"Create a separate invite link for every placement before it goes live.",[155,317,318],{},"Judge each post against the channel's recent posts, not against the subscriber count.",{"title":320,"searchDepth":321,"depth":321,"links":322},"",2,[323,324,325,326,327,328,329,333],{"id":18,"depth":321,"text":19},{"id":31,"depth":321,"text":32},{"id":125,"depth":321,"text":126},{"id":143,"depth":321,"text":144},{"id":185,"depth":321,"text":186},{"id":208,"depth":321,"text":209},{"id":234,"depth":321,"text":235,"children":330},[331],{"id":255,"depth":332,"text":256},3,{"id":299,"depth":321,"text":300},"2026-11-09","Where to open Telegram channel statistics, what each chart shows, how to read views and sources, and what the built-in reports leave out.","md","\u002Fimg\u002Fblog\u002Ftelegram-channel-statistics.jpg",{},{"title":5,"description":335},"\u002Fblog\u002Ftelegram-channel-statistics",{"title":5,"description":335},{"loc":340,"videos":343,"images":344},[],[],"blog\u002Ftelegram-channel-statistics","7HsAK-h6fiGSGvRtHtVnJk07nZHhfteTgbD3CQUZhsE",1794217342976]