[{"data":1,"prerenderedAt":258},["ShallowReactive",2],{"blog-post-telegram-business-for-companies":3},{"id":4,"title":5,"author":6,"body":8,"date":245,"description":246,"extension":247,"image":248,"meta":249,"navigation":250,"path":251,"seo":252,"sitemap":253,"stem":256,"__hash__":257},"blog_en_posts\u002Fblog\u002Ftelegram-business-for-companies.md","Telegram Business for companies: how to answer enquiries",{"name":7},"Victor Tuneev",{"type":9,"value":10,"toc":231},"minimark",[11,15,20,23,32,36,39,51,55,58,61,64,68,71,99,103,159,162,165,169,172,175,178,183,189,192,197,200,205,208,212],[12,13,14],"p",{},"When an ad leads to a channel or bot, people can write to the company in a private chat from there. Telegram Business adds tools for these chats: business hours, chat links, quick replies, a greeting and an away message. The ad account does not see private chats, so the company counts enquiries itself.",[16,17,19],"h2",{"id":18},"where-the-chat-with-the-company-starts","Where the chat with the company starts",[12,21,22],{},"In a channel, messages to the channel reach the owner and admins if the channel settings allow them. A chat link in a post or in the description opens a private chat with the company's account. From a bot, the person writes to the account if the bot sends the company's contact.",[12,24,25,26,31],{},"Telegram Business works where a person writes to the company's account, in its private chats; messages to the channel do not get its tools. The features are switched on in Settings > Telegram Business of an existing account. At the time of writing, they are ",[27,28,30],"a",{"href":29},"\u002Fblog\u002Ftelegram-premium-for-business","included with Telegram Premium",", and Telegram reserves the right to charge for them separately later.",[16,33,35],{"id":34},"what-the-person-sees-before-the-first-message","What the person sees before the first message",[12,37,38],{},"Before writing, a person opens the profile or an empty chat. The profile can show the company's hours and its location on a map, so the person sees at once whether the business is open. Hours and location on a profile are always public; they display correctly only in an up-to-date app. If the account owns a channel, the profile can show it too: a preview of its latest post sits above the bio and opens the channel in one tap.",[12,40,41,42,46,47,50],{},"The empty chat has a start page: a text and a sticker that a person sees until they first write to the account. One line is enough, for example: “Write to us about ",[43,44,45],"span",{},"your topic",". We reply within ",[43,48,49],{},"your reply time",".”",[16,52,54],{"id":53},"chat-links-a-prepared-message-and-a-tap-counter","Chat links: a prepared message and a tap counter",[12,56,57],{},"A chat link is an address of the form t.me\u002Fm\u002F followed by a short code. When tapped, it opens a chat with the company and pastes a suggested message, which the person only has to send. The link works inside Telegram and outside it: in a channel post, in the description, on a website, as a QR code. Creating and managing links needs Telegram Premium, which currently includes Business; opening one does not.",[12,59,60],{},"Each link has a counter of taps and a title only its creator sees. The counter shows how many times people opened the link, by tap or by scan. The counter does not show how many of them actually wrote.",[12,62,63],{},"Give each place where you put a link its own link, and the counters show which place people open most. Match the suggested message to the place: a request for a quote under a price list, a booking request on a printed QR code.",[16,65,67],{"id":66},"how-to-count-enquiries-and-compare-them-with-the-ad-report","How to count enquiries and compare them with the ad report",[12,69,70],{},"Make a chat folder for new enquiries and include Non-contacts in it: people who are not in your contacts will land there. A chat does not show which ad a person came from. Count a chat as new if its first message arrived in the chosen period, and count each such chat as one enquiry.",[12,72,73,74,78,79,88,89,93,94,98],{},"The ads themselves ",[27,75,77],{"href":76},"\u002Fblog\u002Fhow-to-run-ads-on-telegram","run in a Telegram Ads account",": your own, or one opened through an agency or a reseller, such as ",[27,80,87],{"href":81,"rel":82,"target":86},"https:\u002F\u002Fadstat.pro\u002F",[83,84,85],"nofollow","noopener","noreferrer","_blank","Adstat",". In ",[27,90,92],{"href":91},"\u002Fblog\u002Ftelegram-analytics-guide-tools-integration","our Adstat report",", each ad shows impressions, clicks, actions, spend and the cost of an action. For a channel ad the actions are subscriptions, for a bot ad they are starts. Compare the number of new chats for a period with the actions over the same period: you get ",[27,95,97],{"href":96},"\u002Fblog\u002Ftelegram-marketing-strategy-how-to-generate-leads","how many new chats come per subscription or start",". Chats from the website and from flyers land in the folder too, while messages to the channel do not.",[16,100,102],{"id":101},"quick-replies-and-automatic-messages-in-telegram-business","Quick replies and automatic messages in Telegram Business",[104,105,106,122],"table",{},[107,108,109],"thead",{},[110,111,112,116,119],"tr",{},[113,114,115],"th",{},"Message",[113,117,118],{},"How and when it goes out",[113,120,121],{},"What to put in it",[123,124,125,137,148],"tbody",{},[110,126,127,131,134],{},[128,129,130],"td",{},"Quick reply",[128,132,133],{},"By hand, from the panel that opens when you type \u002F in the message bar",[128,135,136],{},"Prices, terms, the address, a file",[110,138,139,142,145],{},[128,140,141],{},"Greeting message",[128,143,144],{},"Automatically, in reply to a person's first message. Again when they write after the inactivity period you chose: 7, 14, 21 or 28 days",[128,146,147],{},"Answers to the most common questions and when a team member will reply",[110,149,150,153,156],{},[128,151,152],{},"Away message",[128,154,155],{},"Automatically outside business hours, always, or in a period you set",[128,157,158],{},"When the team is back and what to do until then",[12,160,161],{},"A quick reply can hold several messages with formatting, links, stickers, media and files. Quick replies work in private chats only, not in groups. The greeting and the away message are built from quick replies. Both can be switched off for chosen chats or whole categories, such as contacts, so they do not reach colleagues. A separate option holds the away message back if the account was online in the last 10 minutes.",[12,163,164],{},"Telegram does not guarantee that automated messages arrive: technical errors or outside factors can make them arrive incorrectly or not at all. So do not treat the greeting as an answer, and keep watching the chat list.",[16,166,168],{"id":167},"a-connected-bot-what-it-can-do-in-the-chats","A connected bot: what it can do in the chats",[12,170,171],{},"Since May 2026, any Telegram user can connect a bot to their profile in Settings > Chat Automation, with or without Premium. Only one bot can be connected at a time, and only one whose developer has turned on Business Mode in @BotFather. The account owner picks the chats the bot works with, such as all new chats or chats with non-contacts, and the rights it gets.",[12,173,174],{},"The reply right covers only private chats that had an incoming message in the last 24 hours, so the bot never writes to anyone first. A bot can also be allowed to mark messages as read, delete messages, edit the account's name, bio, photo and username, post stories, and move the account's Telegram Stars.",[12,176,177],{},"The account owner sees an action bar at the top of every chat the bot manages. The owner can pause the bot in a particular chat and revoke its rights at any time. Bots are run by developers other than Telegram; a developer may use chat data only to run the bot and may not hide the bot's activity from the owner.",[179,180,182],"h3",{"id":181},"questions-and-answers","Questions and answers",[12,184,185],{},[186,187,188],"strong",{},"Does a company need a separate Business account?",[12,190,191],{},"No. Business features are switched on in an existing user account; they do not turn a channel or bot into a business account. Business is not a badge or a verification.",[12,193,194],{},[186,195,196],{},"Why did a new subscriber not get the greeting?",[12,198,199],{},"The greeting goes only in reply to a message sent to the account; joining a channel is not a message. For new subscribers, channels have had welcome messages since 25 August 2026: they are set in the channel's profile and only the new subscriber sees them.",[12,201,202],{},[186,203,204],{},"Can the whole team share access to the chats?",[12,206,207],{},"Not through Business: its features belong to one account, and shared team access is not among them.",[16,209,211],{"id":210},"what-to-do-first","What to do first",[213,214,215,219,222,225,228],"ol",{},[216,217,218],"li",{},"In the account that will answer, open Settings > Telegram Business: fill in the hours and the address and set up the start page. Then add the company channel to the profile, if the account owns it.",[216,220,221],{},"Write a greeting with answers to the three most common questions and when a team member will reply. Set the away message for outside business hours and exclude chats with colleagues from both messages.",[216,223,224],{},"Create a separate chat link for each place: the channel description, the pinned post, the website, the printed QR code. Give each a prepared message in which the person names what they need.",[216,226,227],{},"Make a folder for new enquiries with Non-contacts included, count new chats for the period and compare the count with the ad actions for the same period.",[216,229,230],{},"If a connected bot will answer first, allow it to reply only in the chats you chose, and grant no other rights until it needs them.",{"title":232,"searchDepth":233,"depth":233,"links":234},"",2,[235,236,237,238,239,240,244],{"id":18,"depth":233,"text":19},{"id":34,"depth":233,"text":35},{"id":53,"depth":233,"text":54},{"id":66,"depth":233,"text":67},{"id":101,"depth":233,"text":102},{"id":167,"depth":233,"text":168,"children":241},[242],{"id":181,"depth":243,"text":182},3,{"id":210,"depth":233,"text":211},"2026-11-09","What Telegram Business adds when people write to a company after an ad: chat links with a tap counter, greeting and away messages, quick replies, a bot.","md","\u002Fimg\u002Fblog\u002Ftelegram-business-for-companies.jpg",{},{"title":5,"description":246},"\u002Fblog\u002Ftelegram-business-for-companies",{"title":5,"description":246},{"loc":251,"videos":254,"images":255},[],[],"blog\u002Ftelegram-business-for-companies","78VdzRrIGH7OeyWsKJa2k9-rH_zLJC1_yC9cIS-WJUE",1794217342976]