[{"data":1,"prerenderedAt":342},["ShallowReactive",2],{"blog-post-telegram-ads-targeting":3},{"id":4,"title":5,"author":6,"body":8,"date":329,"description":330,"extension":331,"image":332,"meta":333,"navigation":334,"path":335,"seo":336,"sitemap":337,"stem":340,"__hash__":341},"blog_en_posts\u002Fblog\u002Ftelegram-ads-targeting.md","Telegram Ads targeting: how to choose where your ad appears",{"name":7},"Victor Tuneev",{"type":9,"value":10,"toc":315},"minimark",[11,15,20,23,32,36,39,62,65,69,72,98,101,105,116,127,130,134,212,215,219,232,245,250,255,258,263,266,271,274,279,282,287,290,294],[12,13,14],"p",{},"Targeting in Telegram Ads decides where an ad appears and who sees it. Corporate accounts have four targeting tabs: Channels, Users, Bots and Search. Once the ad is created, its targeting cannot be edited.",[16,17,19],"h2",{"id":18},"what-targeting-works-with","What targeting works with",[12,21,22],{},"Channel, bot and search targeting work with the channels, topics, bots and keywords you choose. Interest and channel-audience targeting rely on the public channels a person follows, not on the topic of the place where the ad appears. The contents of private chats and contact lists are not used. Location is approximated from the country code of the phone number or from the IP address and is never passed to advertisers.",[12,24,25,26,31],{},"Two limits apply to every tab. ",[27,28,30],"a",{"href":29},"\u002Fblog\u002Ftelegram-premium-for-business","Premium users do not see ads by default",". Also, targeting cannot be changed after creation: to use new settings, copy the ad with Create a similar ad.",[16,33,35],{"id":34},"channels-specific-channels-topics-and-language","Channels: specific channels, topics and language",[12,37,38],{},"Channel targeting places the ad in large public channels. There are three ways to choose them:",[40,41,42,50,56],"ul",{},[43,44,45,49],"li",{},[46,47,48],"strong",{},"Specific channels."," You list the channels by link. This is the most precise option.",[43,51,52,55],{},[46,53,54],{},"Channel topics."," Channels are grouped by subject, and you pick a subject rather than a fixed list.",[43,57,58,61],{},[46,59,60],{},"Channel language."," The ad goes to channels written in the chosen language. The reader's own language plays no part.",[12,63,64],{},"Specific channels suit an advertiser who already knows where the audience reads. Topics give more reach, with less control over each placement. Topics and specific channels can also be excluded.",[16,66,68],{"id":67},"users-country-app-language-interests-and-channel-audiences","Users: country, app language, interests and channel audiences",[12,70,71],{},"With user targeting, you choose who sees the ad, not which channels it appears in. The main settings are:",[40,73,74,80,86,92],{},[43,75,76,79],{},[46,77,78],{},"Country."," The country where the ad is shown, approximated from the phone number or the IP address.",[43,81,82,85],{},[46,83,84],{},"App language."," The interface language of the user's Telegram app. It is a separate setting from channel language.",[43,87,88,91],{},[46,89,90],{},"Interests."," Subjects that define the audience. A user who follows enough large public channels on one subject, such as finance, may see ads on that subject in other large channels and in bots.",[43,93,94,97],{},[46,95,96],{},"Channel audiences."," People selected by the channels they follow.",[12,99,100],{},"With interest targeting, the ad follows the person, so it can appear in a channel whose topic has nothing to do with the offer.",[16,102,104],{"id":103},"bots-and-search","Bots and search",[12,106,107,110,111,115],{},[46,108,109],{},"Bots."," The ad appears ",[27,112,114],{"href":113},"\u002Fblog\u002Ftelegram-bot-advertising-ads-in-bots-and-promoting-your-bot","in the bots you specify",". In a bot, it is shown as a bar above the chat, marked Ad or Recommended.",[12,117,118,121,122,126],{},[46,119,120],{},"Search."," The ad appears in ",[27,123,125],{"href":124},"\u002Fblog\u002Ftelegram-channel-search","Telegram's public search"," for the keywords you choose. The ad text is not used here: the result shows the promoted channel or bot itself.",[12,128,129],{},"Photos and videos in the ad are available only with user and channel targeting.",[16,131,133],{"id":132},"how-to-choose-targeting","How to choose targeting",[135,136,137,153],"table",{},[138,139,140],"thead",{},[141,142,143,147,150],"tr",{},[144,145,146],"th",{},"Task",[144,148,149],{},"Targeting",[144,151,152],{},"Why",[154,155,156,168,179,190,201],"tbody",{},[141,157,158,162,165],{},[159,160,161],"td",{},"You know the channels where your audience reads",[159,163,164],{},"Specific channels",[159,166,167],{},"Full control over each placement",[141,169,170,173,176],{},[159,171,172],{},"You need reach on a subject",[159,174,175],{},"Channel topics or user interests",[159,177,178],{},"More placements, less control over each one",[141,180,181,184,187],{},[159,182,183],{},"The offer is tied to a country or a language",[159,185,186],{},"Country or app language for users, channel language for channels",[159,188,189],{},"Leaves out other countries, other app languages or channels in other languages",[141,191,192,195,198],{},[159,193,194],{},"You promote a bot",[159,196,197],{},"Channels on the bot's topic, bots, search",[159,199,200],{},"People who already use similar bots or look for a tool",[141,202,203,206,209],{},[159,204,205],{},"People look for your product by name or task",[159,207,208],{},"Search",[159,210,211],{},"The ad meets a person at the moment of the query",[12,213,214],{},"Launch each option as a separate ad; an option here is one set of settings, such as one channel list or one topic. Targeting is fixed at creation, and separate ads show which option brings results and at what cost.",[16,216,218],{"id":217},"comparing-targeting-options-in-adstat","Comparing targeting options in Adstat",[12,220,221,222,231],{},"In ",[27,223,230],{"href":224,"rel":225,"target":229},"https:\u002F\u002Fadstat.pro\u002F",[226,227,228],"nofollow","noopener","noreferrer","_blank","Adstat's Telegram Ads tools",", all four targeting tabs are available: Users, Channels, Bots and Search. Our report breaks results down by ad, so options become comparable only when each one runs as its own ad.",[12,233,234,235,239,240,244],{},"If you promote a channel, add our invite-link bot as a channel administrator and turn on Create invite link for each ad when you create it in Adstat. The report then shows subscriptions, unsubscribes and ",[27,236,238],{"href":237},"\u002Fblog\u002Ftelegram-analytics-guide-tools-integration","the cost of a subscriber who stayed",". Move the budget to the options where that cost is lowest. Search ads open the channel itself, without the invite link, so compare them with each other by the cost of a join. For a bot, compare ",[27,241,243],{"href":242},"\u002Fblog\u002Fpromoting-a-telegram-bot","the cost of a start",".",[246,247,249],"h3",{"id":248},"questions-and-answers","Questions and answers",[12,251,252],{},[46,253,254],{},"Can I change targeting after the ad is created?",[12,256,257],{},"No. It is fixed from the moment of creation. Use Create a similar ad to launch a copy with new settings, and stop the old ad if it is no longer needed.",[12,259,260],{},[46,261,262],{},"What is the difference between channel language and app language?",[12,264,265],{},"Channel language refers to the channels where the ad is placed. App language is the interface language a person has set in Telegram. A person can use the app in one language and read channels in another.",[12,267,268],{},[46,269,270],{},"Why did my ad appear in a channel on a different topic?",[12,272,273],{},"With interest or channel-audience targeting, the ad follows the person, not the channel's subject. To keep placements on topic, target specific channels or channel topics.",[12,275,276],{},[46,277,278],{},"Do advertisers get users' location or interests?",[12,280,281],{},"No. Telegram uses this data to select ads but does not pass it to advertisers. Ad statistics show views and results only in aggregate.",[12,283,284],{},[46,285,286],{},"Can ads be shown in groups or private chats?",[12,288,289],{},"Not in groups and not in private chats between people. In chats with bots, yes: as a bar marked Ad or Recommended above the chat.",[16,291,293],{"id":292},"what-to-do-first","What to do first",[295,296,297,305,312],"ol",{},[43,298,299,300,304],{},"Decide whether you need specific places (channels) or specific people (users). ",[27,301,303],{"href":302},"\u002Fblog\u002Fbuy-telegram-members-how-to-assess-the-real-risks","Check each channel before adding it"," and leave out those that post rarely, write in another language or get few views on recent posts.",[43,306,307,311],{},[27,308,310],{"href":309},"\u002Fblog\u002Fhow-to-run-ads-on-telegram","Launch one ad per targeting option",". In the Users, Channels and Bots tabs, keep the same text within a tab; in Search, compare keyword sets for the same channel or bot.",[43,313,314],{},"After the test, compare options by the same metric and move the budget to the one where the result costs least.",{"title":316,"searchDepth":317,"depth":317,"links":318},"",2,[319,320,321,322,323,324,328],{"id":18,"depth":317,"text":19},{"id":34,"depth":317,"text":35},{"id":67,"depth":317,"text":68},{"id":103,"depth":317,"text":104},{"id":132,"depth":317,"text":133},{"id":217,"depth":317,"text":218,"children":325},[326],{"id":248,"depth":327,"text":249},3,{"id":292,"depth":317,"text":293},"2026-11-09","The four targeting groups in Telegram Ads — channels, users, bots and search — what each one controls, what cannot change after launch and how to choose.","md","\u002Fimg\u002Fblog\u002Ftelegram-ads-targeting.jpg",{},{"title":5,"description":330},"\u002Fblog\u002Ftelegram-ads-targeting",{"title":5,"description":330},{"loc":335,"videos":338,"images":339},[],[],"blog\u002Ftelegram-ads-targeting","Tywk3A6qC_tUhMXwv7Jili6daloyj0xE_rw5Px74xOQ",1794217342975]